The Plan to Win text in cream with 7 solid color dots to the right going down vertically (yellow, orange, pink, magenta, purple, blue, gold) with light blue '22 text behind

This cycle, there are opportunities stacked upon opportunities: to win the White House, the Senate, the House, state chambers, Governor’s races, and local races. Our collective work will affect policy outcomes by electing the right people, and expand the electorate by centering women, Black, brown, and other communities most impacted by injustice.

Based on data and carefully analyzed electoral and demographic trends, The Plan to Win takes on 293 races up and down the ballot that underpin the path to the White House and Congress. And, because we know the way to win, not only are we fighting to defeat Trump, but in doing so, we are preparing for a new era in governance. By centering local movements, our investments will yield results far beyond short-term wins—laying the foundation for long-term power.

We have a plan, and if we work together, we can build the future we want—join us!

The Plan to Win text in cream with 7 solid color dots to the right going down vertically (yellow, orange, pink, magenta, purple, blue, gold) with light blue '22 text behind

The Plan to Win 2022 is a guide to supporting the best political programs, strategies, candidates, and galvanizing messages of our time. In the same way that our Plan to Win 2018 paved the way for the Plan to Win 2020, which brought us historic wins in Arizona and Georgia, our Plan to Win 2022 builds towards a geographical realignment in 2024, to create a lasting power for elections to come.

EXPLORE THE PLAN

Way to Win members can explore all 10 in-depth battleground state plans along with our action strategies, narrative projects, issue spotlights, and more. Non-members are invited to review our Overview, and can reach out to advising@waytowin.us learn more about joining our community.

View the Plan

The Plan to Win 2022 is a guide to supporting the best political programs, strategies, candidates, and galvanizing messages of our time. In the same way that our Plan to Win 2018 paved the way for the Plan to Win 2020, which brought us historic wins in Arizona and Georgia, our Plan to Win 2022 builds towards a geographical realignment in 2024, to create a lasting power for elections to come.

EXPLORE THE PLAN

Way to Win members can explore all 10 in-depth battleground state plans along with our action strategies, narrative projects, issue spotlights, and more. Non-members are invited to review our Overview, and can reach out to advising@waytowin.us learn more about joining our community.

View the Plan
2022-opportunities_mobile

'22 ELECTORAL OPPORTUNITIES
The map above shows the wide range of electoral opportunities Way to Win is tracking that can be used near-term to build long-term power. Way to Win has surveyed the landscape and honed in on the most strategic, stackable opportunities to engage voters holistically up and down the ballot.

ANCHOR STATES

These states have been in Way to Win’s plans since 2018, will remain key priorities through 2024, and will receive the most funding and capacity-building support in 2022.

CYCLE OPPORTUNITIES

These states are important in the 2022 cycle to achieve our electoral goals.

A Z F L G A N C N V T X M I M O P A W I ANCHOR S TA TE S C Y C L E OPP O R TUNITIE S WHITE H O US E U . S . S E N A T E U . S . HOUS E S TA T E WID E LO C A L
A Z F L G A N C N V T X M I M O P A W I ANCHOR S TA TE S C Y C L E OPP O R TUNITIE S WHITE H O US E U . S . S E N A T E U . S . HOUS E S TA T E WID E LO C A L

'22 ELECTORAL OPPORTUNITIES
This map above shows the wide range of electoral opportunities Way to Win is tracking that can be used near-term to build long-term power. Way to Win has surveyed the landscape and honed in on the most strategic, stackable opportunities to engage voters holistically up and down the ballot.

ANCHOR STATES

These states have been in Way to Win’s plans since 2018, will remain key priorities through 2024, and will receive the most funding and capacity-building support in 2022.

CYCLE OPPORTUNITIES

These states are important in the 2022 cycle to achieve our electoral goals.

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Our Data-Backed Strategy

Way to Win prides itself on building strategies that are data-focused and people-oriented. Developing the Plan to Win is a threefold process—an accumulation of data, relationships, and strategy:

DATA

We analyze previous voting history, identify demographic shifts and growth opportunities among different electoral audiences, and forecast potential civic engagement. We also draw on lessons from our 2020 Retrospective, an exhaustive review of voter file data and 2020 election results.

3 . 2 . 1 . 248,305 128 , 620 5 9 , 000 30 9 , 600 212,950 104 , 000 2,26 0 , 690 1 , 14 0 , 190 588 , 000 272,990 195,910 — 3,908,225 3 , 158 , 120 2 , 00 0 , 000 174,245 84,665 54,000 O THER WHITE NATIVE L A TINX BL A CK AAPI TO T AL 3. ELEC T OR A TE 2. C V AP 1. POPUL A TION ARIZONA DEMOGRAPHICS

RELATIONSHIPS

Next, leaning on the deep relationships institutionalized at Way to Win with tried and true partners, while also finding new leaders to collaborate with, we confirm and supplement Way’s analysis and source strategies, targets, budgets, and tactics from instate organizers.

ARIZONA KEY AUDIENCES L G B T QIA + PO C L A TIN X W OM EN * AAP I N A TIV E Y OUT H BL A C K WHIT E
ORGANIZATIONCOUNTIES QWYPBLNWAUDIENCE NOTESActivate 48StatewideArizona Democracy Resource Center ActionStatewideNative people under age 25.Blue Leadership CollaborativeStatewideChispa AZ, a program of League of Conservation VotersMaricopa, Pima, Yuma, and digital statewideParticular focus on Latinx communities.Generation DataStatewideInstituto PowerMaricopa, Yuma, Pima, Coconino, Pinal, Yavapai, Navajo County (Apache Tribe)Inter Tribal Association of Arizona (ITCA)where but Santa Cruz, Cochise, GreenleeNative people of all ages and socioeconomic status, with a focus on youth under age 35.Living United for Change in Arizona Maricopa, Pima, Coconino, Latinx people of all ages with a focus on Latinx

STRATEGY

Overlaying those plans with Way to Win’s analysis, our team constructs a funding strategy that will account for priming the electorate with the best message, from the most trusted messengers, on doors, online, and on the air. We look at how to scale critical capacities needed to win, like deep organizing, voter registration, digital engagement, compelling storytelling, and more, and provide recommendations for how to close gaps.

ARIZONA STATEWIDE NUMBERS PR O JECTED 2022 TURNOUT 3 , 12 9 ,885 DEM B A SE 93 0 ,311 P O TENTIA L 1,28 9 ,897 WIN NUMBER 1 , 62 7 ,540 2014 -178 , 141 2016 -91,234 2018 +55,900 2020 +1 0 ,457

Our Data-Backed Strategy

Way to Win prides itself on building strategies that are data-focused and people-oriented. Developing the Plan to Win is a threefold process—an accumulation of data, relationships, and strategy:

DATA

We analyze previous voting history, identify demographic shifts and growth opportunities among different electoral audiences, and forecast potential civic engagement. We also draw on lessons from our 2020 Retrospective, an exhaustive review of voter file data and 2020 election results.

3 . 2 . 1 . 248,305 128 , 620 5 9 , 000 30 9 , 600 212,950 104 , 000 2,26 0 , 690 1 , 14 0 , 190 588 , 000 272,990 195,910 — 3,908,225 3 , 158 , 120 2 , 00 0 , 000 174,245 84,665 54,000 O THER WHITE NATIVE L A TINX BL A CK AAPI TO T AL 3. ELEC T OR A TE 2. C V AP 1. POPUL A TION ARIZONA DEMOGRAPHICS

RELATIONSHIPS

Next, leaning on the deep relationships institutionalized at Way to Win with tried and true partners, while also finding new leaders to collaborate with, we confirm and supplement Way’s analysis and source strategies, targets, budgets, and tactics from instate organizers.

ARIZONA KEY AUDIENCES L G B T QIA + PO C L A TIN X W OM EN * AAP I N A TIV E Y OUT H BL A C K WHIT E OR G ANI Z A TIO N C OUNTIE S Q W Y P B L N W A UDI E N C E N O T E S Activate 48 S tatewide Arizona Democracy R esource Center Action S tatewide Native people under age 25. Blue L eadership Collaborative S tatewide Chispa AZ, a program of L eague of Conservation V oters Maricopa, Pima, Y uma, and digital statewide Particular focus on Latinx communities.Generation DataStatewideInstituto PowerMaricopa, Yuma, Pima, Coconino, Pinal, Yavapai, Navajo County (Apache Tribe)Inter Tribal Association of Arizona (ITCA)where but Santa Cruz, Cochise, GreenleeNative people of all ages and socioeconomic status, with a focus on youth under age 35.Living United for Change in Arizona Maricopa, Pima, Coconino, CochiseLatinx people of all ages with a focus on Latinx women, young people 18-34, and single women.

STRATEGY

Overlaying those plans with Way to Win’s analysis, our team constructs a funding strategy that will account for priming the electorate with the best message, from the most trusted messengers, on doors, online, and on the air. We look at how to scale critical capacities needed to win, like deep organizing, voter registration, digital engagement, compelling storytelling, and more, and provide recommendations for how to close gaps.

ARIZONA STATEWIDE NUMBERS PR O JECTED 2022 TURNOUT 3 , 12 9 ,885 DEM B A SE 93 0 ,311 P O TENTIA L 1,28 9 ,897 WIN NUMBER 1 , 62 7 ,540 2014 -178 , 141 2016 -91,234 2018 +55,900 2020 +1 0 ,457

In the Press

Full access to our Plan to Win 2022 and other comprehensive updates to our strategy are available exclusively to Way to Win members. If you are interested in helping to move this work forward, building progressive power in this new era, and protecting the integrity of our democracy, we welcome you to join us! Reach out to advising@waytowin.us for more information.